Google Ads Management
Google Ads Management Service
$600 Per Month
Maximize your reach and generate high-quality leads with expertly managed Google Ads campaigns, connecting you with customers actively searching for your services/products.
Service includes:
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2 Google campaigns (1 Performance Max + 1 Search)
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Conduct competitor keyword analysis
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Comprehensive keyword research and analysis
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Create a keyword list containing up to 50 keywords (industry dependent)
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Create negative keyword list to prevent wasteful spending
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Write compelling ad copy
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Google campaign plan
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Landing page recommendations
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Create 1 image and 1 video
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Create the campaigns as planned
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Daily performance monitoring (7 days a week)
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Weekly campaign management and optimization to maximize advertising performance and ROI
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Rapid response to any critical campaign issues (within 1 business day)
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Weekly metrics report
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Weekly tasks report
Extra cost for additional services
Google Ads Setup & Integration
(One-time setup fee of $100):
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Create a Google Ads account
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Setup Google Ads Tag and conversion tracking
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Setup Google Analytics
Merchant Center Setup & Integration
(One-time setup fee of $100):
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For ecommerce, to display website products directly within Google Shopping search results.
Microsoft Clarity Setup & Integration
(One-time setup fee of $50):
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Advance website tracker that captures how people use your site. Technology used:
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Heatmaps
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Session recordings
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Insights
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Recommend for landing page testing
Landing Page Creation or Testing
($50 per creation or testing):
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Ideal for high-traffic website to optimize conversion
Artwork Services:
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Extra image ($50 per image)
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Extra video ($100 per video)
Project Milestones (Estimated Delivery Time)
What to Expect:
| Project Milestones | What Happens & What to Expect | Time |
|---|---|---|
| 1. First Meeting for Gathering Project Requirements | We meet and gather the project requirements and answer any questions you have. | 1 day |
| 2. Project Charter Provided | After the meeting, you receive a Project Charter showing scope, structure, budget, and deliverables for your review and signature. | 1-2 days |
| 3. Project Kickoff | Once you approve and sign the Project Charter, the project officially starts. | # |
| 4. Google Ads Setup & Integration | We create/setup a Google Ads account, implement all essential tracking codes, and verify their functionality. | 1 day |
| 5. Research | We perform an in-depth competitor analysis and comprehensive keyword research. Following this, we will create and present two curated lists for your approval: one featuring high-volume keywords and another containing negative keywords. | 2-3 days |
| 6. Planning | Once you give us the green light, we’ll craft a tailored campaign structure and targeting strategy just for you. Following that, we’ll present you with a graphical overview of the Google campaign plan. | 2-3 days |
| 7. Ad Creative Creation | We will create compelling ad copy, an image, and a video. Once these elements are crafted, we will present them for your feedback and approval. | 3-5 days |
| 8. Campaign Build | We create the campaigns as planned. | 2-3 days |
| 9. Launch | We launch your ads and closely monitor initial performance. | # |
| 10. Ongoing Management | We optimize bids, refine keywords, test new ad variations, and adjust targeting based on performance data. | Ongoing |
| 11. Reporting & Updates | You receive regular reports, and we discuss performance and strategy adjustments together. | Weekly |
| TOTAL TIME | TOTAL TIME before the Launch | 12-18 days |
IMPORTANT:
This is a rough estimate and can vary depending on:
- The client’s promptness in providing project requirements and feedback.
- Any unforeseen technical challenges.
NOTE:
- A weekly report will be provided: you always know what’s happening next.
- We check in with you at every milestone, so you stay informed and involved.
- Google Ads requires continuous refinement based on search term data and quality score feedback.
This table gives you a clear overview of each stage—we’ll always communicate before moving to the next step.
Critical Considerations
Critical considerations that must be acknowledged before launching Meta and Google Ads campaigns:
- Landing Page Optimization: The landing page user interface (UI) must be user-friendly and optimized to maximize ad performance efficiency.
- Investment Mindset: Running ads on Meta and Google is an investment that requires data accumulation over time. The more data these platforms collect, the better they optimize your campaigns, resulting in improved performance and reduced costs.
- Learning Phase Expectations:
- Google Ads: It usually lasts up to 7 days or around 30 conversions.
- Meta Ads: It usually lasts up to 14 days or around 50 conversions.
- During this phase, expect the cost per conversion to start high and decrease as the algorithm optimizes.
- The Impact of Pausing Campaigns:
Pausing campaigns on Meta and Google Ads platforms can cause significant setbacks:- Algorithm disruption
- Quality Score resets
- Restarting the learning phase
Essentially, pausing means “starting from zero” upon resuming. Instead of pausing, reduce your budget by 20-50% in increments to maintain campaign momentum while controlling costs.
- New Account Strategy: For brand-new accounts with no historical data, your primary goal should be generating conversion data rather than immediate profitability.
- Performance Timeline:
- Weeks 1-4: Data collection and algorithm optimization
- Months 1-3: Performance stabilization and initial optimization opportunities
- Months 3-6+: Consistent performance and scalability
- Industry Impact: Market demand and industry competition significantly affect ad performance, including cost per conversion. Highly competitive sectors require longer optimization periods and higher initial investment.
Budget Allocation Disclaimer:
- Expect higher costs during initial learning phases (200-400% above long-term averages)
- Budget should be allocated consistently rather than sporadically for effective platform learning
- Most meaningful optimization occurs after sufficient conversion data is collected